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- Consistent PR with luxury consumer print media, online & social multimedia, and trade media.

- Providing strategic inputs relating to the role of media with respect to brand building in India

- Leveraging relationships to promote our partners using befitting platforms & assets

- Drafting and disseminating market specific, well timed, compelling press releases

- Organizing media familiarization experiences - Selection of media & platforms as per strategy, itinerary  planning based on readership, audience & engagement, and accompanying depending on group size

- Organizing hosted celebrity, influencer & KOL visits to garner Social Media mileage 

- Providing media updates on new experiences & openings 

- Documentation of press clippings generated from activities conducted, along with outreach & PR value statistics as part of our regular reporting structure

- Providing media with meaningful story pegs, backed by follow ups for the desired media coverage

- Ideating and executing Advertorial campaigns, based on the overall objective & strategy  

- Database Management


Market Development as part of the organisation’s Growth Strategy must be supported with relevant online activity & meaningful engagement, to ensure the brands' presence across digital platforms where the target consumer can be approached via relevant touchpoints that are organically a part of their lifestyle & community networks, using appropriate Online Marketing & Social Media tools & platforms, ideally aiming to strike a healthy balance between Paid, Owned & Earned visibility, by way of / not restricted to:

- Social Media Marketing

- Extremely targeted Online promotions

- Online PR

- Direct Marketing

- Affiliate Online Partnerships

- Interactive & Engaging Online Advertising

- Content creation for muti-channel platform use

- Data Analytics - deep dive to continually evolve digital strategy to maximise results 

- Creation of the perfect time, message & place strategy to be able to tap the right-fit audience for each partner

- Optimize performance by way of constantly reviewing ongoing & past campaigns to ensure perfect delivery of brand messaging, with the end goal to enhance the brands' reach and quality of conversions

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