MEDIA, CELEBRITY AND INFLUENCER MARKETING
SERVICES - MEDIA
- Consistent PR with luxury consumer print media, online & social multimedia, and trade media.
- Providing strategic inputs relating to the role of media with respect to brand building in India
- Leveraging relationships to promote our partners using befitting platforms & assets
- Drafting and disseminating market specific, well timed, compelling press releases
- Organizing media familiarization experiences - Selection of media & platforms as per strategy, itinerary planning based on readership, audience & engagement, and accompanying depending on group size
- Organizing hosted celebrity, influencer & KOL visits to garner Social Media mileage
- Providing media updates on new experiences & openings
- Documentation of press clippings generated from activities conducted, along with outreach & PR value statistics as part of our regular reporting structure
- Providing media with meaningful story pegs, backed by follow ups for the desired media coverage
- Ideating and executing Advertorial campaigns, based on the overall objective & strategy
- Database Management
SERVICES - DIGITAL MARKETING
Market Development as part of the organisation’s Growth Strategy must be supported with relevant online activity & meaningful engagement, to ensure the brands' presence across digital platforms where the target consumer can be approached via relevant touchpoints that are organically a part of their lifestyle & community networks, using appropriate Online Marketing & Social Media tools & platforms, ideally aiming to strike a healthy balance between Paid, Owned & Earned visibility, by way of / not restricted to:
- Social Media Marketing
- Extremely targeted Online promotions
- Online PR
- Direct Marketing
- Affiliate Online Partnerships
- Interactive & Engaging Online Advertising
- Content creation for muti-channel platform use
- Data Analytics - deep dive to continually evolve digital strategy to maximise results
- Creation of the perfect time, message & place strategy to be able to tap the right-fit audience for each partner
- Optimize performance by way of constantly reviewing ongoing & past campaigns to ensure perfect delivery of brand messaging, with the end goal to enhance the brands' reach and quality of conversions